We wanted to make sure that we got a fully concluded target audience for our film before going off to start filming the opening 2 minutes to 'Black Out'. As I done a lot of research into the film 'Inception' earlier on in my blog, I thought it would be a good idea to use Peal & Dean's Film Planner Guide to look up 'Inception' and see what type of audience that received when being shown on cinemas throughout the UK as this relates to our film really well! Our target audience questionnaire results were good as we found that many males between the ages of 16-18 would be prepared to watch a psychological thriller however I wanted to find out more information, and this is what I got..
For 'Inception' the target audience was as follows..
Sex
Male = 50%
Female = 50%
Age
15-24 = 43%
25-34 = 24%
35-44 = 14%
45+ = 19%
Class
AB = 42%
C1 = 40%
C2 = 16%
DE - 2%
After seeing these results it changed my mind on who we should aim or film at.. Since Inception attracted half to half both male and female, I think females would be prepared to watch the opening to our film as it is in the same genre, the age categories are also quite broad allowing us to include more shots and mind games with the audience as they would be able to understand whats happening. Peal & Deans website has really helped us with how we are now going to produce our film, and how we're specifically going to target the correct audience we need.
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